CRT Data Display Monitor (Colour)

Product Code (ASICC)	78321
Quality and Standards	N.A.
Production Capacity	Qty: 4800 Nos./ annum) Value : Rs.4,95,88,000
Uploaded on	March 2007

Introduction

CRT data display monitors form a very essential part of a computer as they are not only used at the console for the display of input/output data but also in the peripherals such as data entry terminals. The users of CRT monitor can be divided into the following sub-groups.

• Computer manufacturers,
• Data acquisition system manufacturers,
• Data entry terminals manufacturers,
• Home computer users (Direct consumers),
• Educational institutions.

The CRT monitors are not only compact and easier to operate but can also handle more data at much faster rate. Computer manufacturers these days are going in for O.E.M. contracts with small scale units for CRT monitors thus reducing their own inventory and overheads.

Market Potential

Computers are being extensively used in the country in educational institutions viz. schools and colleges, business organization, defence, industry R and D Centre and Govt. organization. The market of CRT Data Display monitor colour is directly proportional to the production of computers. The contribution of SSI sector in the manufacture of CRT monitors (Colour) is quite significant. With the introduction of the new hardware features like LAN connectivity and new generation Software products, the production of computers is likely to increase at greater pace. With this growth rate envisaged for the computer industry, the demand of the CRT Monitors (colour) is also likely to go up substantially.

Basis and Presumptions

• The basis for calculation of production capacity has been taken on single shift basis on 75% efficiency.
• The maximum capacity utilization on single shift basis for 300 days a year. During first year and second year of operations the capacity utilization is 60% and 80% respectively. The unit is expected to achieve full capacity utilization from the third year onwards.
• The salaries and wages, cost of raw materials, utilities, are based on the prevailing rates. These cost factors are likely to vary with time and location .
  
• Interest on term loan and working capital loan has been taken at the rate of 12% on an average. This rate may vary depending upon the policy of the financial institutions/ agencies.
  
• The cost of machinery and equipments refer to a particular make/model and prices are approximate.
• The break-even point percentage indicated is of full capacity utilization.
• The project preparation cost etc. whenever required could be considered under pre-operative expenses.
• The essential production machinery and test equipment required for the project have been indicated. The unit may also utilize common test facilities available at Electronics Test and Development Centres (ETDCs) and Electronic Regional Test Laboratories (ERTLs) set up by the State Governments and STQC Directorate of the department of Information Technology, Ministry of Communication and Information Technology, to manufacture products conforming to Bureau of Indian Standards.

Implementation Schedule

The major activities in the implementation of the project has been listed and the average time for implementation of the project is estimated at 12 months

Name of Activity	Period in Months (Estimated)
Preparation of project report	1
Registration and other formalities	1
Sanction of loan by financial institutions	3
Plant and Machinery
(i) Placement of orders	1
(ii) Procurement	2
(iii) Power connection/ Electrification	2
(iv) Installation/Erection of machinery/Test Equipment	2
Procurement of Raw materials	2
Recruitment of Technical Personnel etc.	2
Trial Production	11
Commercial Production	12

Notes

• Many of the above activities shall be initiated concurrently.
• Procurement of raw materials commences from the 8th month onwards.
• When imported plant and machinery are required the implementation period of project may vary from 12 months to 15 months.

Technical Aspects

Process of Manufacture

The main PC Board is assembled by mounting the various active and passive components. All the mechanical fittings are fitted to the Cabinet alongwith Cathode Ray Tube and other controls and terminations. Printed circuit board is tested individually with the help of oscilloscope, multimeter and power supplies and then fitted into the cabinet. The wiring is completed for PCB. the final testing is done with the help of personal computer and software package for CRT monitor testing.

Quality Control and Standards

• The incoming raw material and components shall be inspected for any defect before going into assembly.
• The components which are used to control the functioning of the equipment shall be fixed in such a way that it should not cause any strain to the operator and shall be clearly accessible to the operator.
• The functioning of each control knob shall be clearly indicated on the control panels. The control panels require maximum attention and careful design since they form the main interaction point.
• The components on the control panel shall be interconnected by neat and tidy wiring in order to avoid any loose connection and shall be firmly fixed to the panels to withstand vibration and shock.
• The enclosure shall have accessibility for assembly, maintenance and service etc. The enclosure shall have effective electrical grounding systems to avoid any hazard from electrical shock.

Production Capacity (per annum)

Quantity	4800 Nos.
Value	4,95,88,000

Motive Power

10 KVA.

Pollution Control

The Govt. accords utmost importance to control environmental pollution. The small-scale entrepreneurs should have an environmental friendly attitude and adopt pollution control measures by process modification and technology substitution.

India having acceded to the Montreal Protocol in Sept. 1992, the production and use of Ozone Depleting Substances (ODS) like Chlorofluoro Carbon (CFC), Carbon Tetrachloride, Halons and Methyl Chloroform etc. need to be phased out immediately with alternative chemicals/ solvents. A notification for detailed Rules to regulate ODS phase out under the Environment Protection Act, 1986 have been put in place with effect from 19th July 2000.

The following steps are suggested which may help to control pollution in electronics industry wherever applicable

• In electronic industry fumes and gases are released during hand soldering/wave soldering/Dip soldering, which are harmful to people as well as environment and the end products. Alternate technologies may be used to phase out the existing polluting technologies. Numerous new fluxes have been developed containing 2-10% solids as opposed to the traditional 15-35% solids.
• Electronic industry uses CFC, Carbon Tetrachloride and Methyl Chloroform for cleaning of printed circuit boards after assembly to remove flux residues left after soldering, and various kinds of foams for packaging.
  
  Many alternative solvents could replace CFC-113 and Methyl Chloroform in electronics cleaning. Other Chlorinated solvents such as Trichloroethylene, Perchloroethylene and Methylene Chloride have been used as effective cleaners in electronics industry for many years. Other organic solvents such as Ketones and Alcohols are effective in removing both solder fluxes and many polar contaminants.

Energy Conservation

With the growing energy needs and shortage coupled with rising energy cost, a greater thrust in energy efficiency in industrial sector has been given by the Govt. of India since 1980s. The Energy Conservation Act, 2001 has been enacted on 18th August 2001, which provides for efficient use of energy, its conservation and capacity building of Bureau of Energy Efficiency created under the Act.

The following steps may help for conservation of electrical energy

• Adoption of energy conserving technologies, production aids and testing facilities.
• Efficient management of process/manufacturing machineries and systems, QC and testing equipments for yielding maximum Energy Conservation.
• Optimum use of electrical energy for heating during soldering process can be obtained by using efficient temperature controlled soldering and desoldering stations.
• Periodical maintenance of motors, compressors etc.
• Use of power factor correction capacitors. Proper selection and layout of lighting system; timely switching on-off of the lights; use of compact fluorescent lamps wherever possible etc.

Financial Aspects

Fixed Capital

Land and Building
Land: 500 Sq. Mtr @ Rs. 3500 / Sq. Mtr. Value	Rs. 17,50,000
Civil construction Boundary wall, and gates and inside roads Value: Office, raw material and finished goods stores, security rooms, bore well and other utilities and working shed. Avg. cost per square meter = Rs. 8000 per sq. Mtr	Rs. 5,00,000
Total construction area = 400 Sq. Mtr. Total cost of buildings	Rs. 32,00,000
Total civil construction cost	Rs. 37,00,000
Total civil cost = Rs. 17,50,000 + 37,00,000	Rs. 54,50,000

Machinery and Equipments

Description	Qty.	Ind./ Imp	Price (Rs.)	Total (Rs.)
Drilling mach-ine (general purpose)	1	Ind	15,000	15,000
Grinder (Portable)	1	Ind.	12,000	12,000
Oscilloscope (50 MHz)	1	Ind./ Imp	150,000	150,000
Personnel computer with composite video output and Software package for monitor testing.	2	Ind	100,000	200,000
Digital Multimeter (4½ digit)	2	Ind.	20,000	20,000
Multimeter (Analog type)	4	Ind.	5,000	20,000
Break down tester (5 KV)	1	Ind.	20,000	20,000
EHT probe	2	Ind.	5,000	10,000
DC Power supplies (30V.2A)	3	Ind.	10000	30,000
LCR meter (digital)	1	Imp	60,000	60,000
Sariacs, servo voltage stabilizer and Lux meter		Ind.	50,000	50,000
Utility plants like bore well and water system in the factory	1	Ind.		4,00,000
Total				9,87,000
Excise, sales tax and other incidental expenses 25% of plants and m/c cost				2,47,000
Electrification and installation charges @ 10% of cost of machinery and equipments (13 + 14)				1,23,000
Total				13,57,000

Cost of office equipments/Working tables	5,00,000
Pre-operative Expenses	3,00,000
Total Fixed Capital Rs. 54,50,000 + Rs. 1357,000 + Rs.5,00,000 + Rs. 3,00,000	76,07,000.

B. Working Capital (per month)

(i) Staff and Labour

Designation	No.	Salary (Rs.)	Total (Rs.)
Works Manager	1	30,000	30,000
Engineers	3	20,000	60,000
Skilled workers	9	5,000	54,000
Semi skilled workers	8	4,000	32,000
Unskilled workers	6	3000	18,000
Finance and accounts staff	3		30,000
Sales and marketing team	4		40,000
Purchase and stores team	4		30,000
Peons and watchman	6	3,000	18,000
Total			312,000
Add perquisites @ 22% of salaries			69,000
Total			381,000

(ii) Raw Material Requirements (per month)

Description	Qty. unit	Imp/Ind.	Cost (Rs.)
Cathode ray tube colour (data grade high resolution Antiglare) 14" (90Odef)	1	Imp/Ind.	4000
Fly back transformer	1	Ind/Imp	1000
Deflection yoke	1	Ind/Imp
Plastic Cabinet	1	Ind/Imp	300
Coils (1 set), Hor. width Hor. Linearity coil, Peaking coil, Osc. coil	1 set	Ind/Imp	120
Transistors/IC's	1 set	Imp	400
Bipolar capacitor	1	Imp	50
Elctrolytic cap.	1 set	Ind.	140
Cement resistor/metal Oxide resistors, Carbon film resistor	1 set	Imp/Ind	100
Presets/Potentiometer	1 set	Ind.	60
Rectifier/dioxides		Ind.	70
Printed circuit board		Ind	300
Main transformer		Ind.	270
Misc. hardware Solder Cables etc/ packing case		Ind	300
Raw material cost for one monitor			7110
Total for (400 sets/month)			28,44,000

(iii) Utilities (per month)

	(Rs.)
Power	15,000
Water	2,000
Total	17,000

(iv) Other Contingent Expenses (per month)

	(Rs.)
Postage and stationery	5,000
Communication expenses	30,000
Repair and maintenance	18,000
Transport, conveyance and marketing	75,000
AAdvt. and publicity	50,000
Insurance	7,000
Miscellaneous expenditure	40,000
Total	2,25,000

Total Recurring Expenditure (per month) (i + ii + iii + iv)

Rs. 34,67,000

C. Total Capital Investment

Fixed Capital	Rs. 76,07,000
Working Capital for 3 months	Rs. 1,04,01,000
Total	Rs. 1,80,08,000

Cost of Production (per annum)	(Rs.)
Total recurring expenditure	4,16,04,000
Depreciation on machinery and equipment @ 10 %	1,36,000
Depreciation on tools, jigs and fixtures and office equipment @ 20%	1,00,000
Depreciation on civil construction @ 5%	1,85,000
Interest on total capital investment @ 12%	21,61,000
Total	4,41,86,000

Turnover (per annum)

Item	Qty. Nos.	Rate/Unit Sales (Rs.)	Total (Rs.)
CRT Data Display Monitor (Colour)	4,800	10,330	4,95,88,000

Profit (per annum) (Before Taxes)

	(Rs.)
	Rs. 4.95,88,000 – Rs. 4,41,86,000
	Rs. 54,00,000

Net Profit Ratio

	Profit (per annum) x 100 ------------------- Sales (per annum)
	5400,000 ×100
	4,95,88,000
	10.89%

Rate of Return

	Profit (per annum) ×100 ------------------- Total capital investment
	54,00,000 ×100
	1,80,08,000
	29.98 %

Break-even Point

Fixed Cost (per annum)	(Rs.)
Total Depreciation	421,000
Interest on capital investment @12%	21,61,000
40% Salaries and wages	18,29,000
40% of other contingent expenses	10,80,000
Total	54,91,000

B.E.P	Fixed cost ×100 ---------------------------- Fixed cost + Profit
	54,91,000 ×100
	54,91,000 + 54,00,000
	50.42 %

Additional Information

• The Project Profile may be modified/tailored to suit the individual entrepreneurship qualities/capacity, production programme and also to suit the locational characteristics, wherever applicable.
• The Electronics Technology is undergoing rapid strides of change and there is need for regular monitoring of the national and international technology scenario. The unit may, therefore, keep abreast with the new technologies in order to keep them in pace with the developments for global competition.
• Quality today is not only confined to the product or service alone. It also extends to the process and environment in which they are generated. The ISO 9000 defines standards for Quality Management Systems and ISO 14001 defines standards for Environmental Management System for acceptability at international level. The unit may therefore adopt these standards for global competition.
  
• The margin money recommended is 25% of the working capital requirement at an average. However, the percentage of margin money may vary as per bank's discretion.

Addresses of Machinery, Computer Peripherals and Raw Material/Component Suppliers Machinery /Tools

• M/s. International Machine/Tools Corporation
  5, Bank Street,
  Behind State Bank,
  Fort, Mumbai-400023
• M/s. Machinery and Spares
  30, Apollo Street,
  Fort, Mumbai-23.
• M/s. Shubh Machinery Corp. (P) Ltd.
  15, Bank Street,
  Mumbai-23
• M/s. HMT Ltd.
  9, N.S. Patkar Marg,
  Mumbai-63.



Testing Equipments

• M/s. Applied Electronics Ltd.
  A-5, Wagle Indl. Estate,
  Thane, Mumbai-4
  
• M/s. Peico Electronics and Electrical Ltd.
  Shivasagar Estate, Block-A,
  Dr. Annie Besant Road,
  Mumbai-12
• M/s. Agronic Instruments Pvt. Ltd.
  201, Shiva-Shakti Industrial
  Estate, Mumbai-86
• M/s. Systronica
  89-92, Ind. Area,
  Naroda-382330
• M/s. Noble Electronics
  364, Lajpat Rai Market,
  Delhi-110006
• M/s. Meco Instruments Pvt. Ltd.
  Bharat Industrial Estate,
  T. J. Road, Sewree,
  Mumbai-400015.

Soldering Equipment and Circuit Aids

• M/s. Syeco Associates
  30/106,(New No. 234),
  11th Main, Malleswaram,
  Bangalore-3
• M/s. Navanidhi Electronics Pvt. Ltd.
  1-60/1, Snehapuri,
  Nacharam,
  Hyderabad-7
• M/s. India Associates
  16, Rest House, Crescent,
  Off Churt Street,
  Bangalore-1
• M/s. Bergen Associates Pvt. Ltd.
  1082, Sector-27-B,
  Chandigarh-19
• M/s. Techtronics
  B-70, End Cross,
  1, Stage, Peanya Ind. Estate,
  Bangalore–560058
• M/s. Sumitron Marketing
  A-46, Naraina Ind. Area, Phase-I,
  P.O. Box. 10227,
  New Delhi-110028.
• M/s. Scientific Mea-Technik Pvt. Ltd.
  B-114, Ind. Estate,
  Pologround, Indore-452003

Raw Material/Component Suppliers

• M/s. Electronics Trade and
  Technology Dev. Corp. Ltd.
  15/48, Malcha Marg,
  Chanakyapuri,
  New Delhi-110021
• M/s. Amar Radio Corpn.
  11/1, Thiglar Poriyanna Lane,
  SPP Road,
  Bangalore–560002
• M/s. Bharat Electronics Ltd.
  Jalaballi Post,
  Bangalore–560013
• M/s. Southern Electronics
  No. 113, Sadarpatrappa Road,
  Bangalore–2.
• M/s. Continental Devices India Ltd.
  C-128, Naraina Ind. Area,
  New Delhi-28
• M/s. Biprint Corporation
  29, New Okhla Ind. Complex,
  Phase-I,
  New Delhi-110020.
• M/s. Precision Electronics Ltd.
  Unit 1, 1-9E,
  DLF Ind. Area,
  Faridabad–121003.
• M/s. Saini Electronics
  Pushpadant Nivas,
  3, Chuman Lane,
  Dr. D. Bhadkamkar Marg,
  Mumbai-110007.
• M/s. Interco Ltd.
  456, Alexandra Road,
  14.00 NOL Bldg.,
  Singapore.
• M/s. General Electronics
  119, 5th Floor,
  Tardeo Air Conditioned Market,
  Mumbai-34.
• M/s. Bakumbhai Ambalal
  Electronics Dept.
  Kaiser-I, Hind Bldg.,
  Ballard Estate,
  Mumbai-28.
• M/s. Shilpa International
  107, Parklane,
  Secunderabad-3

For further information please contact

Information Manager
TIMEIS Project
E-mail: timeis@ficci.com