Electronic Quartz Analog Clocks
| Product Code (ASICC) | 91403 |
| Quality and Standards | N.A. |
| Production Capacity | Qty. : 1,80,000 Nos. (per annum) Value : Rs. 2,20,00,000 |
| Uploaded on | March 2007 |
Introduction
The electronic quartz analog clock has brought a revolution in the clock industry. The quartz clocks were introduced in the Indian market in 1977- 78 and since then market as well as production in India has been growing at a tremendous rate. Some of the main features of the quartz clock are; high accuracy, no winding required, works in any position, very low power consumption, hardly any service required and the longer life of the clock.
Market Potential
Consumer electronic sector has achieved a production of Rs. 127000 crore in 2001-02 compared to Rs. 26000 crore production in 1996-97. During the year 2001, the production of electronic clock was of the order of Rs 210 crores.
The electronic Quartz Clocks are technically superior to the mechanical ones. Since the raw materials and components are available at a cheaper rate, the price of the electronic clocks has come down substantially. This reduction in prices has boosted the demand.
Pricing of Quartz Analogy Clocks
The customer price of Clock ranges from Rs. 60 to Rs. 450. Different types of clocks in the market, and their prices are as follows
Type of Quartz Clocks |
Price Range (Rs.) |
| Ordinary Plastic Case | 60 - 80 |
| Good finished Plastic case and Anodized Dial | 80 -150 |
| Ordinary Picture | 100 -150 |
| Laminated Picture | 180 - 250 |
| Striking (Ordinary) | 200 - 300 |
| Striking (Quadraphonic) | 280 -380 |
| Pendulum (Simple) | 250 -350 |
| Pendulum Striking | 300 - 450 |
Basis and Presumptions
- The basis for calculation of production capacity has been taken on single shift basis on 75% efficiency.
- The maximum capacity utilization on two shifts basis of 8 hrs. each for 300 days a year. During first year and second year of operations the capacity utilization is 60% and 80% respectively. The unit is expected to achieve full capacity utilization from the third year onwards.
- The salaries and wages, cost of raw materials, utilities, rents, etc. are base on the prevailing rates. These cost factors are likely to vary with time and location.
- Interest on term loan and working capital loan has been taken at the rate of 12% on an average. This rate may vary depending upon the policy of the financial institutions/agencies from time to time.
- The cost of machinery and equipments refer to a particular make/model and prices are approximate.
- The break-even point percentage indicated is of full capacity utilization.
- The project preparation cost etc. whenever required could be considered under pre-operative expenses.
- The essential production machinery and test equipment required for the project have been indicated. The unit may also utilize common test facilities available at Electronics Test and Development Centres (ETDCs) and Electronic Regional Test Laboratories (ERTLs) set up by the State Governments and STQC Directorate of the Department of Information Technology, Ministry of Communication and Information Technology, to manufacture products conforming to Bureau of Indian Standards.
Implementation Schedule
The major activities in the implementation of the project has been listed and the average time for implementation of the project is estimated at 12 months
Name of Activity |
Period in Months (Estimated) |
| Preparation of project report | 1 |
| Registration and other formalities | 1 |
| Sanction of loan by financial institutions | 3 |
| Plant and Machinery | |
| (i) Placement of orders | 1 |
| (ii) Procurement | 2 |
| (iii) Power connection/ Electrification | 2 |
| (iv) Installation/Erection of machinery/Test Equipment | 2 |
| Procurement of Raw materials | 2 |
| Recruitment of Technical Personnel etc. | 2 |
| Trial Production | 11 |
| Commercial Production | 12 |
Notes
- Many of the above activities shall be initiated concurrently.
- Procurement of raw materials commences from the 8th month onwards.
- When imported plant and machinery are required the implementation period of project may vary from 12 months to 15 months.
Technical Aspects
Process of Manufacture
The Quartz wall clock will be assembled and for assembly other raw materials such as quartz clock movement, Cabinet, hand etc., will be purchased from the market. In this project profile, it is assumed that the complete Quartz movement is procured from outside. The movement is fitted into Cabinet case which is fitted with dial and the hands are mounted on the movement and after the glass and back cover of Cabinet are fitted. The needles have to be properly fitted at accurate position on dial which shows time. Finally, the battery should be put into the clocks put for testing for at least 2 days before despatch.
Production Capacity ( per annum)
Quantity |
Value (Rs.) |
| 1,80,000 Nos. | 2,20,00,000 |
| Motive Power | 15 KW |
Pollution Control
The Govt. accords utmost importance to control environmental pollution. The small-scale entrepreneurs should have an environmental friendly attitude and adopt pollution control measures by process modification and technology substitution.
India having acceded to the Montreal Protocol in Sept. 1992, the production and use of Ozone Depleting Substances (ODS) like Chlorofluoro Carbon (CFC), Carbon Tetrachloride, Halons and Methyl Chloroform etc. need to be phased out immediately with alternative chemicals/solvents. A notification for detailed Rules to regulate ODS phase out under the Environment Protection Act, 1986 have been put in place with effect from 19th July 2000.
The following steps are suggested which may help to control pollution in electronics industry wherever applicable
- In electronic industry fumes and gases are released during hand soldering/wave soldering/Dip soldering, which are harmful to people as well as environment and the end products. Alternate technologies may be used to phase out the existing polluting technologies. Numerous new fluxes have been developed containing 2-10% solids as opposed to the traditional 15-35% solids.
- Electronic industry uses CFC, Carbon Tetrachloride and Methyl Chloroform for cleaning of printed circuit boards after assembly to remove flux residues left after soldering, and various kinds of foams for packaging.
Many alternative solvents could replace CFC-113 and Methyl Chloroform in electronics cleaning. Other Chlorinated solvents such as Trichloroethylene, Perchloroethylene and Methylene Chloride have been used as effective cleaners in electronics industry for many years. Other organic solvents such as Ketones and Alcohols are effective in removing both solder fluxes and many polar contaminants.
Energy Conservation
With the growing energy needs and shortage coupled with rising energy cost, a greater thrust in energy efficiency in industrial sector has been given by the Govt. of India since 1980s. The Energy Conservation Act, 2001 has been enacted on 18th August'2001, which provides for efficient use of energy, its conservation and capacity building of Bureau of Energy Efficiency created under the Act.
The following steps may help for conservation of electrical energy
- Adoption of energy conserving technologies, production aids and testing facilities.
- Efficient management of process/ manufacturing machineries and systems, QC and testing equipments for yielding maximum Energy Conservation.
- Optimum use of electrical energy for heating during soldering process can be obtained by using efficient temperature controlled soldering and desoldering stations.
- Periodical maintenance of motors compressors etc.
- Use of power factor correction capacitors. Proper selection and layout of lighting system; timely switching on-off of the lights; use of compact fluorescent lamps wherever possible etc.
Financial Aspects
Fixed Capital
| Land and Building Land 300 Sq.Mtr @ 3500/ Sq. Mtr Value | Rs. 10,50,000 |
Civil construction Boundry wall, gates and road inside the factory Value Built up area = 500 Sq. Mtrs for office, stores, assembly and testing, security room, workers room, bore well and water, raw material and finished goods store on two floors @ Rs. 6000 / Sq. mtr Value |
Rs. 4,00,000 30,00,000 |
| Total civil cost = 10,50,000 + 4,00,000 + 30,00,000 | Rs.44,50,000 |
Machinery and Equipments
Description |
Ind./ Imp. |
Qty. |
Value (Rs.) |
| Quartz Clock Tester | Ind. | 3 | 1,50,000 |
| Digital Multimeter (3 ½ Digit) | Ind. | 4 | 30,000 |
| Total | 1,80,000 | ||
| Other Fixed Assets | |||
| Excise, sales tax and electrification charges @ 40% of the cost of machinery and equipment. | 72,000 | ||
| Office equipments, furniture and working table etc. | 2,00,000 | ||
| Tools, jigs and fixtures, soldering iron/station etc. | 50,000 | ||
| Total plant and m/c | 5,02,000 | ||
| Pre operative expenses | 1,00,000 |
| Total Fixed Capital | 50,52,000 |
B. Working Capital (per month)
(i) Staff and Labour
Designation |
No. of persons |
Salary (Rs.) |
Total (Rs.) |
| Manager | 1 | 30,000 | 30,000 |
| Sales and Service Assistance | 1 | 15,000 | 15,000 |
| Purchase and commercial staff | 4 | 20,000 | |
| Peon/ Watchman | 3 | 9,000 | |
| Skilled Workers | 6 | 24,000 | |
| Semi-Skilled Workers | 2 | 6,000 | |
| Total | 1,04,000 | ||
| Add perquisites @ 22% of salary | 23000 | ||
| Total | 1,27,000 |
(ii) Raw Material Requirement (per month)
Particulars |
Qty. |
Cost/unit (Rs.) |
Total 15000 unit (Rs.) |
| Quartz Movement (Complete) | 1 | 40 | 6,00,000 |
| Case (Cabinet) with Dial and Hands (Appear-ance Parts) with packaging | 1 | 50 | 7,50,000 |
| Total | 13,50,000 | ||
Note: The quantity and quality of raw material vary with design requirements and features of the Clock.
Utility expenses for water and power = Rs. 8,000 |
(iv) Other Contingent Expenses (per month)
Particulars |
Value (Rs.) |
| Postage and stationery | 5000 |
| Telephone and communication expenses | 5000 |
| Repair and maintenance | 5000 |
| Transport and conveyance charges | 10000 |
| Advt. and publicity | 20000 |
| Insurance and taxes | 4000 |
| Consumable Stores | 2000 |
| Miscellaneous expenditure | 5000 |
| Total | 56000 |
| Total Recurring Expenditure Rs (per month) (i + ii + iii + iv) Rs. 1,04,000 + Rs. 13,50,000 + Rs. 8,000, Rs. 56,000 |
Rs. 15,18,000 |
C. Total Capital Investment
| Fixed capital | Rs. 50,52,000 |
| Working Capital on 3 months basis | Rs. 45,54,000 |
| Total | Rs. 96,06,000 |
Financial Analysis
Cost of Production (per annum) |
(Rs.) |
| Total recurring expenditure | 1,82,16,000 |
| Depreciation on Pl. & m/c @ 10 % | 25,000 |
| Depreciation on tools, jigs & fixtures and office equipment @ 20% | 50,000 |
| Depreciation on civil construction @ 5% | 1,70,000 |
| Interest on total capital investment @ 12% | 11,53,000 |
| Total | 1,96,14,000 |
Turnover (per annum)
| Item | Qty.(Nos.) | Rate/Unit (Rs.) | Total Sales (Rs.) |
| Electronic quartz analogy clocks | 180000 | 122.22 | 2,20,00,000 |
Profit (per annum) (Before Taxes) |
(Rs.) |
| Sales | Rs. 2,20,00,000 – 1,96,14,000 |
| Cost of production | Rs. 23,86,000 |
Net Profit Ratio
Profit (per annum) ×100 Sales (per annum) |
|
| 23,86,000 × 100 | |
| 2,20,00,000 | |
| 10.80% |
Rate of Return
Profit (per annum) ×100 Total capital investment |
|
| 23,86,000 x 100 | |
| 96,06,000 | |
| 24.8% |
Break-even Point
Fixed Cost (per annum) |
(Rs.) |
| Total Depreciation | 2,45,000 |
| Interest on total capital investment @ 12% | 11,53,000 |
| 40% Salaries and wages | 6,09,000 |
| 40% other contingent expenses | 2,69,000 |
| Total | 22,76,000 |
| B.E.P | Fixed cost ×100 ---------------------------- Fixed cost + Profit |
| 22,76,000 × 100 | |
| 22,76,000+ 23,86,000 | |
| 48.8% |
Additional Information
- The Project Profile may be modified/tailored to suit the individual entrepreneurship qualities/capacity, production programme and also to suit the locational characteristics, wherever applicable.
- The Electronics Technology is undergoing rapid strides of change and there is need for regular monitoring of the national and international technology scenario. The unit may, therefore, keep abreast with the new technologies in order to keep them in pace with the developments for global competition.
- Quality today is not only confined to the product or service alone. It also extends to the process and environment in which they are generated. The ISO 9000 defines standards for Quality Management Systems and ISO 14001 defines standards for Environmental Management System for acceptability at international level. The unit may therefore adopt these standards for global competition.
- The margin money recommended is 25% of the working capital requirement at an average. However, the percentage of margin money may vary as per bank's discretion.
Addresses of Machinery and Equipment Suppliers
- M/s. Toshniwal Bros. (Delhi) Pvt. Ltd.
3-E/8, Jhandewalan Extn.,
New Delhi-110055. - M/s. Ruttonsha Simpson Pvt.Ltd.
14, Jhandewalan Link Road,
New Delhi-110055. - M/s. Motwane Pvt. Ltd.
68, Janpath, Post Box No. 47,
New Delhi.
- M/s. British Physical Laboratories
93, Nehru Place,
New Delhi-110019 - M/s. EM Electronics Pvt. Ltd.
158, III Main Industrial Town,
Rajaji Nagar,
Bangalore–560 004.
Raw Material / Component Suppliers
- M/s. H.B. Chugh and Co.
14 A/31, W.E. Area,
Karol Bagh, New Delhi. - M/s. Semiconductor Complex
(A Govt. of India Enterprises),
(Marketing Division),
C5/18, Safdarjung Dev./Area,
New Delhi–110028. - M/s. Sargodha Radio Co.
C-134, Naraina Industrial Area,
New Delhi-110028. - M/s. Chawla Plastics Works Pvt. Ltd.
A-4, Mayapuri, Phase-I,
New Delhi. - M/s. Bhola Plastic Industries
B-34/5, G.T. Karnal Road,
Industrial Area,
Delhi-110033. - M/s. Kanwar S.M. Co.
Naraina Inds.Area, Phase-I,
Delhi-110028. - M/s. CINA Electronics
1A/218, Ashok Vihar,
Phase-I,
Delhi-110052. - M/s. Copwud Arts
118-120, Satguru Nanak Inds.Estate,
Western Express Highway,
Goregaon (East),
Mumbai-400063. - M/s. Boble Electronics
354, Lajpat Rai Market,
Delhi-110006.
For further information please contact
Information Manager
TIMEIS Project
E-mail: timeis@ficci.com
