Japanese Food Industry Keen to Tap Indian Market

Introduction

Following the influx of the Japanese manufacturing sector, food industry from there is set to tap the market in India. Chennai has the largest cluster of Japanese companies with more than 300 units including automobile and manufacturing giants.

Just two years back there were only two Japanese restaurants in the city, today there are more than 15. Japanese food will be the next development, says Shinya Fujii, Director-General, Japan External Trade Organisation.

“Chennai is set to be the Japanese food gateway to India,” he said.

Food processing companies and large restaurant chains are looking at the Indian market not just to tap the growing Japanese population but also the Indian market.

Look at any of the food outlets offering the cuisine, more than three-fourths of the clientele will be Indians, he said. A dozen Japanese companies showcased their food products and Japanese food festival were organised at the event.

P.S.S. Raja Sankaralingam, former chairman, CII-Tuticorin, said Indian restaurants in Japan were a success and now the reverse is set to happen.

Jetro and CII are working together to increase awareness of the unique Japanese cuisine in India.

 

Source

India Brand Equity Foundation ,19 October , 2012